Sta-Sof-Fro powers Women Leading Music Culture at Africa Rising Music Conference 2024

In recent years, we have witnessed a remarkable surge in the prominence of women who DJ, both locally and on a global scale. Reflecting not just musical prowess but also a shift in cultural perception and representation, this growth has coincided with a notable transformation in the image of DJing.

It has been fascinating to see the image of women who DJ transform from challenging traditional norms to embracing a diverse range of styles and identities. This evolution in DJing for women has extended to event organising and curating, representing a new facet of the ongoing battle against the marginalization that women who DJ face.

While there has been an emergence of female-led sonic experiences like BeatsByHer, Que Sera Sera, Kat Upendi’s Gbedu Nights, and RememberShe by Lee Da Cocktail, it prompts us to question the absence of brands that claim that they support and empower female-driven platforms and movements. This concern has led creative director, event curator, and ARMC ambassador, Tsholo Rabotsho, to spearhead a panel discussion titled Women Leading Music Culture at the forthcoming 2024 Africa Rising Music Conference, to dissect where brands and women who DJ can meet to continue the plight to levelling the playing field.

The Women Leading Music Culture panel discussion will be powered by South African heritage hair care brand, Sta-Sof-Fro. Sta-Sof-Fro’s involvement in the Women Leading Music Culture panel demonstrates a commitment to empowering women beyond just haircare. By aligning with Tsholo Rabotsho and her vision, they’re not only showcasing their brand ethos but also actively participating in the conversation around female empowerment in music.

With this partnership, Sta-Sof-Fro emphasizes their brand’s commitment to empowerment and freedom of choice regarding hair, aligning perfectly with the ethos of the panel discussion.

The Africa Rising Music Conference 2024 is scheduled to run from May 27th to 28th, showcasing the profound influence of African music on a global scale. ARMC aims to equip music executives, artists, and enthusiasts with the necessary tools and knowledge to excel in the music industry.

The event features a diverse program, including workshops by Yamaha and Ableton, along with panel discussions involving esteemed industry figures from both local and international arenas such as SAMRO, Cotton Fest, Bassline Festival, and the Association for Electronic Music, promising valuable learning and networking opportunities.

The Women Leading Music Culture discussion will take place at the Market Theatre in Newtown Junction on May 27th, 2024, commencing at 10 AM. The panel will feature prominent personalities such as sonic curator and DJ, Mamthug, hip-hop DJ and artist, Coco Brown and Tumi Mthembu, the Managing Director of Envision Brand.

Tickets for the Africa Rising Music Conference can be purchased here.

Main image: Supplied

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